Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit Lisbon, showcasing its latest gamification technology, leading educational content through the Gamification Academy, supporting the flagship Legends Charity Game, and backing start-up founders at SBC First Pitch. From September 16–18, Soft2Bet will present its iGaming platform, turnkey solutions, and MEGA—a data-driven retention suite
Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit Lisbon, showcasing its latest gamification technology, leading educational content through the Gamification Academy, supporting the flagship Legends Charity Game, and backing start-up founders at SBC First Pitch.
From September 16–18, Soft2Bet will present its iGaming platform, turnkey solutions, and MEGA—a data-driven retention suite for casino and sportsbook brands. Over the three days, the team will run bookable workshops to showcase MEGA, host the Gamification Academy as part of the Tech Academies program, and support founders at SBC First Pitch.
Soft2Bet backing SBC’s flagship Legends Charity Game
On 15 September, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game in Lisbon, a Portugal Legends versus World Legends match where Luís Figo, the 2000 Ballon d’Or winner, captains Portugal. The fixture brings together Portuguese and international greats with the aim of raising €1,000,000 for humanitarian causes.
SBC CEO & Founder Rasmus Sojmark commented:
“Soft2Bet has been a strong partner of SBC’s events from the early days and it is fantastic to see them take it to another level in 2025. We have a number of new initiatives this year at the SBC Summit and Soft2Bet’s support has helped us to develop the Tech Academies programme and push forward with the Legends Charity Game.”
SBC Gamification Academy powered by Soft2Bet
SBC will introduce the Operators Academy, covering AI, Marketing, Web 3.0 & Blockchain, and Gamification. On the opening day, Soft2Bet will lead the Gamification Academy. Senior team members will share practical strategies on personalizing player journeys, applying gamification to products, and tracking performance.
The agenda includes a keynote from Chief Product Officer Yoel Zuckerberg on “Introduction to Gamification & Player Engagement,” a panel on “Why Personalization is the Key to Retention” moderated by Chief Business Development Officer Martin Collins, and “The Five Steps of Gamification,” featuring Head of Sales Alon Eshed as a panelist.
The academy aims to give operators actionable insights to strengthen engagement, retention, and revenue while gaining a competitive edge.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said:
“Brands want retention they can prove. In Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalized missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration: MEGA workshops
Soft2Bet will run bookable MEGA workshops throughout the summit at Stand C160, offering 30-minute one-on-one sessions led by Alon Eshed (Head of Sales) together with Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager). These sessions will walk participants through setting up missions and challenges to align to brand objectives, tracking performance with live reporting, and managing bonus spend through a single integration. Places are limited and can be reserved through this link.
Soft2Bet Invest: developing the industry through innovation
In 2024, Soft2Bet launched Soft2Bet Invest to back iGaming and casual gaming entrepreneurs with funding and hands-on support, focusing on areas like AI, behavioral-UX analytics, and scalable gaming tech.
After joining the judging panel at SBC First Pitch in Lisbon last year, Soft2Bet is taking its role further—this year, Soft2Bet Invest will present the competition on 18 September, offering a start-up prize package worth over €90,000. The mission is simple: to help founders bring fresh ideas and innovative solutions to a fast-growing industry.
This year, Soft2Bet has also been shortlisted in nine categories at the SBC Awards 2025, recognizing the strength of its brands, MEGA, platform innovations, and leadership. These nominations highlight the company’s ongoing commitment to localization, compliance, and player experience—all major factors in building successful brands across competitive markets with strict regulations, high marketing standards, and a focus on performance.