As revenues surge and regulation builds trust, Greece is positioning itself as more than just a national success story. Iulian Nedelcu, Account Manager at 3 Oaks Gaming, discusses how the market is becoming a launchpad into the Balkans and beyond, as well as a blueprint for how sustainable growth can thrive.
Greece has become one of Europe’s most exciting iGaming markets, transforming from a once-watchful jurisdiction into a hub of regulated growth.
What was once considered a tentative market has quickly developed into one of Europe’s most compelling regulated success stories, with total gaming turnover climbing by more than 14 per cent in the first eight months of 2024 compared to the previous year. Much of this growth has come from online play, which now accounts for close to 70 per cent of overall activity.
Looking further ahead, industry projections suggest that online revenues will continue to expand steadily over the next five years, with estimates indicating progression from around $1.58bn in 2024 to close to $1.9bn by 2029. While forecasts vary, the trajectory is clear: Greece is on course for sustained online growth supported by a strong regulatory foundation.
But the real story is not just about today’s numbers. Greece offers both structure and a passionate player base whose appetite makes it one of the most promising markets for sustainable iGaming. While these figures tell an impressive story of momentum, they also highlight a much larger point.
Greece is no longer a market to be observed from the sidelines; and it has become a case study in how guidelines, geography and player expectations can combine to create sustainable expansion. So, this begs the question: how did Greece evolve from a cautious jurisdiction into one of Europe’s most vibrant regulated markets, and what does that mean for operators and suppliers today?
A hub for growth
With regulation at the heart of Greece’s transformation, the framework includes robust requirements for advertising and compliance. For 3 Oaks Gaming, we do not see these measures as restrictive; instead, they provide the stability to invest responsibly and innovate with confidence.
Clear structures build trust with players and give operators the certainty to plan long-term, which allows us to focus on delivering high-quality, creative content within well-defined boundaries. At times, it can feel like a constant Greek dance, like the sirtaki or hasapiko: full of energy and expression but always performed to the rhythm of compliance.
Greece’s geographic position within Europe further enhances its importance and appeal, acting as a hub between Europe and the Balkans, naturally positioning itself as a gateway for regional growth. Entering Greece is not simply about reaching Greek players; it also demonstrates the ability to operate successfully within one of Europe’s most rigorous regulatory environments, which in turn builds credibility for expansion into neighbouring territories.
For us, Greece has become the place where we test our strengths, and success here gives us the confidence to push into new territories across the region.
Understanding player preferences
Greek players do not spin casually; they spin with style. They look for games that combine strong visuals, intriguing features and a balance between entertainment and win potential. New features are often embraced at pace, reflecting a willingness to engage with innovation.
But beyond games themselves, when support, payments, and customer journeys truly “speak Greek,” the result is genuine and ends in lasting player engagement.
However, localisation must go deeper than language. Greek players value cultural relevance, whether through myth-inspired themes, campaigns tied to national holidays, or customer journeys that feel uniquely theirs. Without this attention to detail, even the strongest product can feel incomplete – a little like serving souvlaki without tzatziki.
The basics might be there, but the essence is missing. Greek players are passionate and discerning, and they know when a game has been thoughtfully adapted for them versus simply placed into the market.
Essentially, it is trust that ties all these elements together. Players reward operators and suppliers who show real commitment, and the companies that approach Greece with authenticity are the ones who build lasting loyalty.
With revenues climbing, regulation solid, and players not only growing in number but becoming more engaged and more adventurous, Greece is showing the industry what a regulated iGaming market can achieve when it combines structure, passion, and a strong appetite to succeed.
At 3 Oaks Gaming, we see the lessons clearly. Long-term success in Greece will come from treating compliance as a foundation, localisation as a cultural commitment, and innovation as an opportunity. Those who embrace all three will thrive in a market whose future looks brighter than the Athens sun in the summer months.
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As revenues surge and regulation builds trust, Greece is positioning itself as more than just a national success story. Iulian Nedelcu, Account Manager at 3 Oaks Gaming, discusses how the market is becoming a launchpad into the Balkans and beyond, as well as a blueprint for how sustainable growth can thrive. Greece has become one…
The post 3 Oaks Gaming: Greece is the gateway to Europe’s iGaming future appeared first on G3 Newswire.