1xBet’s Simon Westbury speaks on panel for Behind the Scenes of Running and Scaling Betting Giants
The global betting company 1xBet took part in the most prestigious iGaming event in Latin America, the SBC Summit Rio 2026, held on March 3-5 at the Riocentro exhibition center. The forum brought together all key industry representatives more than 15,000 delegates, 250 speakers, and over 4,000 brands visited Brazil’s capital to exchange experiences and valuable insights.
The SBC Summit Rio 2026 featured an important panel discussion titled Building Unicorns: Behind the Scenes of Running and Scaling Betting Giants. Simon Westbury, 1xBet’s Strategic Advisor, spoke at the session. Using specific case studies, he showed that brand growth is impossible solely through sponsorships and high-profile partnerships. While these tools can effectively increase company awareness, real long-term success stems from a combination of a strong product, a well-developed digital ecosystem, and a reliable platform that delivers the best user experience.
Simon Westbury emphasized 1xBet’s global status, noting that the brand’s international expertise helps it better understand the needs of new markets and integrate regional context into its operations. Thanks to its experience, the company quickly adapts its marketing, payment solutions, platform localization,
and product mechanics. The best results come from universal strategies that must be tailored to each
region’s specific characteristics, including its sports preferences, cultural context, and audience behavior patterns.
Simon Westbury also highlighted the importance of a comprehensive approach to digital promotion. Sustainable growth cannot be achieved through SEO alone; it must be combined with affiliate marketing, CRM, promo campaigns, social media activity, and influencer engagement. Such an approach will drive traffic and sustainably engage the target audience with the brand’s products.
During the discussion, special emphasis was placed on the fact that scaling must always go hand in hand with promoting a responsible gaming culture. Safety, trust, and adherence to high compliance standards are essential to growth in the iGaming industry.
At SBC Summit Rio 2026, 1xBet not only contributed industry expertise to panel discussions but also served as a hub for productive networking, hosting its own booth. Business meetings and new connections were complemented by a cozy bar featuring signature cocktails and prize giveaways, including a Louis Vuitton Horizon 55 cabin suitcase and an iPhone 17 Pro smartphone.
As Simon Westbury mentioned, an important part of the 1xBet brand ecosystem is its partner program, 1xPartners. It has been operating for more than 10 years in over 150 countries worldwide. The flagship program boasts over 500,000 affiliates and continues to grow rapidly.
Latin America remains a priority region for 1xBet, and the results of SBC Summit Rio 2026 demonstrated that the brand is ready to take on new challenges in the iGaming industry. The activities at the booth and Simon Westbury’s speech further strengthened the company’s flagship image on the continent. 1xBet and 1xPartners represent a reliable ecosystem that harmoniously combines international expertise with regional adaptability.
The company operates a licensed online sports betting and gaming platform in Brazil (authorized by SPA/MF 1666/2025). Users can place bets on a wide range of sports events and access online games from certified providers. 18+ Play responsibly.
The post 1xBet outlines 2026 LatAm growth strategy at SBC Summit Rio appeared first on G3 Newswire.
1xBet’s Simon Westbury speaks on panel for Behind the Scenes of Running and Scaling Betting Giants The global betting company 1xBet took part in the most prestigious iGaming event in Latin America, the SBC Summit Rio 2026, held on March 3-5 at the Riocentro exhibition center. The forum brought together all key industry representatives more…
The post 1xBet outlines 2026 LatAm growth strategy at SBC Summit Rio appeared first on G3 Newswire.