1xBet strengthened its leadership in the LatAm iGaming market by participating in the industry exhibition SiGMA Americas 2026, held on April 6-9 in São Paulo. The forum attracted around 18500 attendees, with 250 speakers who discussed important trends and challenges. The 1xBet booth became a busy spot for meetings and networking, abnd featured 1xBet ambassador
1xBet strengthened its leadership in the LatAm iGaming market by participating in the industry exhibition SiGMA Americas 2026, held on April 6-9 in São Paulo.
The forum attracted around 18500 attendees, with 250 speakers who discussed important trends and challenges. The 1xBet booth became a busy spot for meetings and networking, abnd featured 1xBet ambassador Carlos Prates, who is a rising UFC welterweight from São Paulo. Prates drew a lot of attention at SiGMA Americas 2026. Visitors and partners stopped by to meet him, take photos, and get autographs.
On April 7–8, the brand held prize draws, where visitors had the chance to win an Apple MacBook Air 15″ and an exclusive LV x The Darjeeling Limited Keepall 50 bag, both of which found their winners.
SiGMA Americas 2026 closed with a gala party sponsored by 1xBet, once again showing the brand’s ability to create engaging, high-quality events. One of the main highlights of the evening was the appearance of Carlos Prates as a star guest.
Latin America offers a combination of strong business activity and a bold approach to innovation implementation. Regulators in Brazil, Argentina, and other countries across the continent have created a transparent regulatory infrastructure and established open, fair communication with operators. The region is also significantly ahead of Africa and Western Europe in terms of the pace of artificial intelligence integration.
The brand’s strategic advisor, Simon Westbury, commented:
“The last few days at SiGMA South America 2026 have been filled with dynamic conversations focused not only on the development of the regulated Brazilian market, but also on the wider opportunities emerging across the continent.
In terms of regulation in the region, there are many encouraging signs, alongside some challenges ahead, and SiGMA South America provided a wonderful meeting point for the continent’s leaders to come together.
The icing on the cake was meeting Carlos Prates, and I wish him all the best in his forthcoming contest.”
For 1xBet, Latin America remains a priority. Taking part in the exhibition helped strengthen its position in the region and build new partnerships.
Its flagship affiliate program, 1xPartners, plays a central role in this growth. With over 10 years on the market, it operates in 150+ countries and has attracted more than 500,000 partners. The program offers flexible models, including CPA, RevShare, and Hybrid.
1xPartners also supports over 250 payment options, including local favorites like Pix in Brazil. By combining global experience with strong local insight, it delivers high conversion rates from registration to deposit.