Sportradar has announced the launch of micro markets, a next generation of in-play betting products across leading sports that open fresh revenue streams for operators.
Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October, marking another step in offering bettors more granular and engaging wagering options in tennis.
By leveraging advanced artificial intelligence and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
The next breakpoint;
Will the next serve be an ace, rally, or double fault;
Who will serve the next ace;
All point outcomes (player one winner; player one error, player two winner; player two error);
Total shots in a point;
Last stroke type (e.g. serve, return, forehand, backhand, or volley).
Karl Danzer, SVP Odds Services at Sportradar, commented: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar currently offers micro markets across other popular sports including soccer and table tennis. Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.